Hello there!

Thanks for stopping by and taking the time to learn more about Yuen. I’m Joo Yuen and go by either Ong or JY. I manage the creative and product strategy for Yuen, while my partner Reg oversees our marketing and financial operations.

My personal interest in independent watch brands grew through active community engagement and connecting with brand owners. Inspired by their creative freedom, I often found myself asking how I would apply my own creative execution to certain ideas.

With the encouragement and advice of friends from the community, I started Yuen as a creative outlet for me to explore certain materials and designs that I wanted to make attainable for myself and others, aligning with my own collecting philosophy.

Yuen is an anglicisation of the Chinese name my parents call me (渊), which is also the brand logo in simplified Chinese. My upbringing had a mixed exposure to Anglosphere and Sinosphere influences, which allows for my creative decisions to be informed by personal, diverse perspectives.

Each Yuen begins on a blank sheet, with each exterior element imagined and executed from the ground up. This allows for a cohesive expression of our design language - from the case, to the dial, to the straps that tie everything together.

While the externals are entirely and proudly ours, we choose reliable industry-standard movements - keeping your watch on your wrist and easily serviceable by any of our global service partners for decades to come.

My goal for Yuen is to uphold the standards I expect to see as an enthusiast, from watch design to end-to-end customer experience.

As Yuen evolves and new ideas are explored with each release, I hope to continue connecting with fellow enthusiasts and to build a lasting community centred around our shared love for the new and exciting.

Sincerely,
王祖渊 Ong Joo Yuen